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AB Testing
Location: Fremont, California
Employment Type: Full Time
Experience: 5+ years
Job Description
We are looking for someone who can combine the art and science of analytics and insights to paint a data-driven picture of today’s business and tomorrow’s opportunities. The ideal candidate excels at establishing relationships and credibility across diverse groups, is a self-starter with strong initiative, excels at verbal and written communications and is a strong member and adviser within cross-functional teams.
What You’ll Do
- Use insights and data to inform strategies that maximize conversion and improve the customer journey for Acrobat Web users
- Develop roadmaps that implement testing plans, projects and initiatives that improve conversion rates
- Create and implement A/B testing frameworks including hypothesis, test design and implementation plans
- Work with cross functional partners and external vendors to prioritize and implement the work
- Partner with T&O growth squad members and regional counterparts to improve project execution and align technical execution of projects to business outcomes
- Provide insights back to Product Marketing, GTM and Product teams that result in improved customer trial andpurchase experiences
- Develop and implement measurement frameworks that draw from customer feedback, analytics, heuristics, and usability, to analyze customer behavior and provide insights to the business
- Discover, scope, and recommend opportunities to improve discoverability of premium functionality through testing and insights
- Serve as the Reader T&O analytics liaison to global field teams
What You need to Succeed
- Proven analytical skills, and excellent skills in Excel / PowerPoint as well as Adobe Target, Audience Manager, and Sophia.
- Comfortable presenting insights and findings to a broad range ofstakeholders, team members, and regional partners. Ability to tell data driven storiesin a clear and concise narrative.
- Excellent understanding of website architecture and hands on experience with key A/B testing and UX tools.
- Attention to detail in planning and execution while seeing the big picture and understanding how the pieces fit together and affect one another.
- Ability to anticipate how a decision made can affect other regions and projects -- “connecting the dots.”
- Exceptional people and communication skills, ability to work well with team members and in cross-functional situations, and proven ability to influence others.
- Ability to project confidence and leadership in fronts of peers and executives. Collaborative work style and great teammate.
- Customer-first orientation, with global experience working with Knowledge Worker and SMB customer segments.
- Demonstrated success in fast-paced, complex, and dynamic environments, rapidly anticipating and adapting to shifting priorities.