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Senior Technical Lead – Web Implementation

Location: Bangalore

Employment Type: Full time

Experience: 5-8 years

Summary of Job

The role involves the person to do implementation analytics for which experience in Adobe Analytics is mandatory along with Tag Management.

Key Accountabilities

  • Adobe Analytics (aka Omniture / SiteCatalyst) implementation experience across the lifecycle.
  • Person should be very well versed with Tag Management Solutions like Adobe Dynamic Tag Manager, Adobe Launch
  • Excellent JavaScript experience in coding and troubleshooting the analytics implementation on a given site
  • Create and maintain Adobe Analytics JavaScript tags and plugins.
  • Good understanding of Optimization / Testing Tools Experience like Adobe Test & Target, Optimizely etc.
  • Convert scope and requirements to Solution Design Reference (SDR) document
  • Be able to convert SDR to exact JS code to be added on page or user actions on page
  • Thorough knowledge of reporting console and admin console
  • Collaboration with various business stakeholders in scoping out analytics implementation for new initiatives
  • Hands-on experience with one or more debugging tools like Charles, Chrome Debugger.
  • Hands-on experience in implementing 3rd party or Marketing pixels such as Google gTag, Facebook Pixel, Linked Insight tags etc...
  • Good understanding on Reporting and Analytics concepts

Qualifications and Skills Required

  • Adobe Analytics
  • DTM/Launch
  • Developer Tools (Chrome, Firefox)
  • Charles/Fiddler (Web Proxy Application)
  • JavaScript (Basics/Advanced)
  • GIT
  • JIRA

Must have

  • At least 4-6 years’ experience in digital analytics, with high exposure to international clients
  • Excellent communication and interpersonal skills
  • Expert in Adobe Analytics / Google Analytics
  • Strategic thinker with excellent skills in planning and execution.
  • Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics

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