Don’t Let a Good Concept Test Go Bad

Want to make sure your concept test is giving you accurate feedback?  Pay attention to your KPIs and benchmarks. Suppose you have a hot product idea.  What’s the best way to see how it will be received by your audience?  The concept test, right? Let’s consider. Sure, concept testing is a proven tactic.  And it’s [...]

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June 28th, 2016|CPG, Retail, Tech & Telecom, BI & Visualization, Market Research|

To Launch or Not to Launch

How a Good Concept Test could go Bad One week has passed since Alex decided to employ concept testing to determine if his product idea would be celebrated by the market or tossed in the bin marked 'Failure'. Today, he approached his boss, Jane, and explained his work plan. A big part of his plan [...]

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May 15th, 2015|CPG, Retail, Tech & Telecom, BI & Visualization, Market Research|

The smart CEO’s guide to improving business performance through data harmonization

You are part of the C-Suite at a large CPG player. You understand and appreciate that you need to be analytics-driven with your decision-making. Over a period, your firm has already spent a lot of money on different data sources, data warehouses, et al. You are keen to make more confident, precise and timely decisions, [...]

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