Absolutdata released the NAVIK Converter, a product that helps Software-as-a-Service (SaaS) companies turn free and trial users into paid subscribers. The first ‘Decision Engineering’ product from Absolutdata, NAVIK Converter identifies users who are primed for conversion and recommends how and when to target them with marketing messages and/or product changes. In testing, the NAVIK Converter has raised conversion rates by as much as 30% without any increase in marketing spend.