India’s online spend will touch `8,75,600 crore by 2018. According to a report jointly published by PayPal and Ipsos, Indian shoppers are likely to spend almost 85% more in global online marketplaces in 2017 across categories. This upsurge in online shopping can be attributed to many reasons such as: democratisation of cross-border trade, free shipping, a huge variety of brands across product categories, ease of payment through digital wallets/cashless payments, convenience of doorstep deliveries and lowest prices/best deals, etc to name a few. With the growing demand of online shopping, retailers must keep up with the competition and for that, they must embrace artificial intelligence (AI) and the capabilities it offers. E-commerce will be largely affected by AI considering it is a data-rich and data-driven playground. The disruption in the retail space is for real and here to stay, thanks to AI.