According to David Hahn, “The key ingredient to better content is separating the single from the stream.” In other words, the more you personalize, the better your results. In today’s world, this usually means some type of data-driven personalization is in play. With improvements in technology, we’re starting to see the use of AI-enabled personalization. You may not know exactly how this works. Have no fear — we’ll explain it in today’s post.