The holiday shopping season is here, and according to the National Retail Federation, shoppers are poised to spend up to $682 billion this year. Just as in past years, a growing chunk of that spending spree is expected to take place online. Is your marketing and communications operation ready for the upcoming online holiday sales blitz? A web presence alone won’t be enough — the competition is getting fiercer every year. The holidays are right around the corner, but here are five tips that can help you refine your approach for the busy season: