Data has become the engine oil for every company, and analytics the combustion engine. In order to exploit the true potential of data, it is imperative for organizations to understand the value data brings to the table and how it can help drive insightful decision-making in countless business activities. Often companies want to move into the Big Data deployment phase but face pitfalls as they get stranded in one phase or another. The main reason behind the struggle is due to the absence of BI and data management strategy in place and thus many companies struggle to move beyond big data strategy “on paper” to completing the full big data lifecycle