• Decision Engineering : The inside track to better decisions

    Powered by data science and technology – Decision engineering continously improves frequent decisions that require judgement and experience

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Absolutdata is different.

Absolutdata introduces a new approach to analytics - Decision Engineering - a revolutionary new paradigm for using data to not just gather insights but to improve decision making.

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Improve your decisions.

Travel, Leisure & HospitalityTravel, Leisure & Hospitality

Travel, Leisure & Hospitality

  • How do I increase Non-room revenue?
  • How do I increase effectiveness of direct marketing/digital channel/e-commerce?
  • What is the right mix of digital and traditional media investments to achieve my revenue target?
  • How do I make promotions effective?
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CPGCPG

CPG

  • How much do I invest in marketing?
  • What is the optimal price for my product?
  • How do I incorporate social media data into my marketing decisions?
  • Should I invest in this new product?
  • Whom do I target for this marketing action?
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RetailRetail

Retail

  • What is the optimal price for my product?
  • How much should I invest on marketing?
  • What do I add/remove from my loyalty program?
  • Whom do I target for this marketing action?
  • When do I need to restock?
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DigitalDigital

Digital

Coming Soon!
Our SolutionsOur Solutions

Our Solutions

    We have an elegant set of solutions that help you make better decisions, irrespective of the industry you are in.
    If you have data. We have a solution.
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  • Kia

    Kia   |   Automotive

    Our clients are some of the most renowned brands in the world

  • Azamara Club Cruises

    Azamara Club Cruises   |   Travel, Leisure & Hospitality

    Our clients are some of the most renowned brands in the world

  • Autodesk

    Autodesk   |   Technology

    Our clients are some of the most renowned brands in the world

  • Sprint

    Sprint   |   Telecom

    Our clients are some of the most renowned brands in the world

  • Royal Caribbean International Cruises

    Royal Caribbean International Cruises   |   Travel, Leisure & Hospitality

    Our clients are some of the most renowned brands in the world

  • Perfetti

    Perfetti   |   CPG

    Our clients are some of the most renowned brands in the world

  • Reckitt Benckiser

    Reckitt Benckiser   |   CPG

    Our clients are some of the most renowned brands in the world

  • Etrade

    Etrade   |   BFSI

    Our clients are some of the most renowned brands in the world

  • SABMiller

    SABMiller   |   CPG

    Our clients are some of the most renowned brands in the world

  • Burlington Coat Factory

    Burlington Coat Factory   |   Retail

    Our clients are some of the most renowned brands in the world

  • Ancestry

    Ancestry   |   SaaS

    Our clients are some of the most renowned brands in the world

Latest from Absolutdata

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Driving Non Room Revenue by understanding Propensities and Affinities

Welcome to the world of Non-Room Revenue Managers. Once shunted to the sidelines, as having limited potential towards the topline, senior decision makers 

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Marketing Effectiveness In Hospitality – The Belief, The Tests & The Truth

The Most Responsive Guests will NOT deliver the Highest Payoff THE BELIEF As marketers, we love our most responsive and loyal guests. The problem is – 

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When Less Is More : Focusing On The Persuadable Guest

Typically promotions are targeted at guests who are more likely to respond to promotions, however, this does not consider whether the guest would have 

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Focusing on the Persuadable Guest – An approach to enhance Promotion Effectiveness in Hospitality

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