• Giving discounts to the wrong person?

    Let us show you how to give the right discounts to the right person.

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  • Don’t DO Analytics.
    USE it

    You want better decisions.
    Not just insights or analytics.

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Absolutdata is different.

Absolutdata introduces a new approach to analytics - Decision Engineering - a revolutionary new paradigm for using data to not just gather insights but to improve decision making.

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Improve your decisions.

HospitalityHospitality

Hospitality

  • How do we increase Non-room revenue?
  • How do we increase effectiveness of direct marketing/digital channel/e-commerce?
  • What is the right mix of digital and traditional media investments to achieve my revenue target?
  • How do we make promotions effective?
Learn More
CPGCPG

CPG

  • How much do I invest in marketing?
  • What is the optimal price for my product?
  • How do I incorporate social media data into my marketing decisions?
  • Should I invest in this new product?
  • Whom do I target for this marketing action?
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RetailRetail

Retail

  • What is the optimal price for my product?
  • How much should I invest on marketing?
  • What do I add/remove from my loyalty program?
  • Whom do I target for this marketing action?
  • When do I need to restock?
Learn More
DigitalDigital

Digital

Coming Soon
Our SolutionsOur Solutions

Our Solutions

  • Brand Strategy
  • Competitive Intelligence
  • Customer Management
  • Marketing Spend Optimization
  • Pricing & Product Development
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  • Kia

    Kia   |   Automotive

    Our clients are some of the most renowned brands in the world

  • Azamara

    Azamara   |   Club Cruises

    Our clients are some of the most renowned brands in the world

  • Royal Caribbean International

    Royal Caribbean International   |   Cruises

    Our clients are some of the most renowned brands in the world

Analyze more.

saas-1

SaaS Challenge – Converting FREE users to PAID subscribers

SaaS companies have done a great job of acquiring sign-ups. However, most of them are finding it a challenge to convert these free users to paying customers. 

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fp-1

Freemium to Premium

Over the past decade, “freemium”—a combination of “free” and “premium”—has become the dominant business model among 

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ca-1

Conversion Activities – The building blocks for Conversion Path

What are Conversion Activities? Who are my customers? What are they doing on my platform? Are they using my cool new feature? Do they feel satisfied every 

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