There is more to selling than knowing who will buy. Knowing when to contact a prospect and what to say can be just as important. San Francisco-based Absolutdata has taken this into account with this week’s release of NAVIK SalesAI, an add-on tool that complements existing CRM systems. NAVIK SalesAI combines artificial intelligence with data analysis to present a fuller profile of a sales prospect, enabling better decision making, according to Anil Kaul, Absolutdata’s CEO. “Analysis is something people have been using in the sales space for a while,” Kaul said. “A lot of emphasis was on identifying leads.” And the software tool would stop right there. What do you do once you had targeted a prospective customer? Kaul asked. Do you send an e-mail? Call? What message would you send?
